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A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself, for instance.
Zoom-in pivot. In this case, what previously was considered a single feature in a product becomes the whole product. This highlights the value of “focus” and “minimum viable product” (MVP), delivered quickly and efficiently.
Zoom-out pivot. In the reverse situation, sometimes a single feature is insufficient to support a customer set. In this type of pivot, what was considered the whole product becomes a single feature of a much larger product.
Customer segment pivot. Your product may attract real customers, but not the ones in the original vision. In other words, it solves a real problem, but needs to be positioned for a more appreciative segment, and optimized for that segment.
Customer need pivot. Early customer feedback indicates that the problem solved is not very important, or money isn’t available to buy. This requires repositioning, or a completely new product, to find a problem worth solving.
Platform pivot. This refers to a change from an application to a platform, or vice versa. Many founders envision their solution as a platform for future products, but don’t have a single killer application just yet. Most customers buy solutions, not platforms.
Business architecture pivot. Geoffrey Moore, many years ago, observed that there are two major business architectures: high margin, low volume (complex systems model), or low margin, high volume (volume operations model). You can’t do both at the same time.
Value capture pivot. This refers to the monetization or revenue model. Changes to the way a startup captures value can have far-reaching consequences for business, product, and marketing strategies.
Technology pivot. Sometimes a startup discovers a way to achieve the same solution by using a completely different technology. This is most relevant if the new technology can provide superior price and/or performance to improve competitive posture.
There is a relatively simple method of testing the impact of design or message you want to pass on to our customers through email marketing, banner ads, search or even ad’s on our site. This method called A / B testing, A / B test spliting or A / B split, and in theory is quite simple.
The idea is to use two pieces of email marketing for example, and perform a test with two samples with the same number of customers and determine which had the best return. Thereafter one can use a greater number with the return to the desired total base.
Initial public offering, IPO is usually referred to as the event which marks the first sale of shares of a company in the stock market.
Its main purpose for new businesses / small is to raise capital by society to use as an investment for expansion of the company, but also occurs in companies / corporations for reasons of greater leverage.
The largest IPO in the world was recorded by Bovespa, the capture of the Spanish bank Santander worth 14 billion dollars to be invested in Brazil.
The next one is coming, Facebook’s IPO, which will start at $ 104 billion on 18/05/2012.
Private equity is a type of activity performed by financial institutions that primarily invest in companies that are not listed on stock exchanges in order to leverage its development.
These investments are done through Private Equity Funds.
Long Tail is a term used in the statistical distributions of data to identify the Pareto curve, where the volume of data is sorted in decreasing order.
In the market for consumer goods, it is common to find such curves to illustrate consumer demand. Typically, high demand for a small set of products and like very small for a high number of products. In traditional economics, fixed costs of maintaining inventories and catalogs to calculate a value for the demand that defines the boundary between profit and loss.
In the case of the New Economy, this reasoning is put into question, particularly in the case of digital products. For example, the maintenance cost of a hot product is equal to the cost of maintaining a desired product by only a minimum number of consumers.
Focusing on the Long Tail becomes economically attractive, contrary to what happened before. Ultimately, all the products that exist in the area of the Long Tail has a market value equivalent to the popular products.
It is a mechanism of protection of minority shareholders of a company that guarantees them the right to leave a company, if control of the company is bought by an investor who previously was not part of it.
The tag along ensures that the buyer of the shares of the drivers, make a public offer to minority shareholders, for 100% of the amount paid by the actions of the drivers for the level of corporate governance such new market, 100% of common and preferred shares for the type level 2 (09.05.2011 until the day was 100% oN and 80% for PN) and 80% of the value for the common shares under the law for such 1 level. It is for the minority to accept the proposal or not.
Drag-Along is a legal concept in corporate law.
The law provides that if the majority shareholder sells his stake, minority shareholders are forced to go into business. This right protects the majority shareholders.
The drag along entitles the shareholder to invest the right to force the other investor (s) to leave if the outgoing shareholder investing again, usually at the same price and conditions. Drag-along rights are fairly standard terms in an agreement to purchase shares. Drag-along rights typically terminate after an initial public offering.
The term vesting or deferred proportional benefit is used to determine the right of workers, which contributed to a particular pension fund affiliated to continue the old closed-end fund until retirement.
Regulated by the Management Board of the Pension Bureau, only in September 2002, the vesting allows the worker to, even if there are breaks in employment, access to funds deposited in his name in the pension fund, including the portion paid by the company. Upon retirement the employee receives a benefit proportional to the amount contributed to the fund.
However, to qualify for benefit you must have been no breach of employment contract and compliance with a minimum grace period in the pension fund, which should not exceed five years.
What is Customer Development?
Essentially, Customer Development is a methodology to find the Startup Product / Market Fit.
It is an iterative process that starts from the premise that “the facts are out of office, within it there are only opinions,” and that the entrepreneur should seek as soon as possible to validate their fundamental assumptions of the market.
The model consists of four steps, which must be applied accurately the objectives, but with flexibility in the methods according to the type of business Startup.
Model of Customer Development
Briefly, the description of each step is as follows:
- Customer Discovery: Tests of market assumptions and understanding of customer problems by the founders, checking if the product offered meets these needs satisfactorily. Seeks to answer the question: customers want your product?
- Customer Validation: Validation of the sales process and product distribution, where it develops a business model replicable and scalable. Seeks to answer the question: customers pay for their product effectively?
- Customer Creation: Creating demand for climbing the areas of Marketing and Sales. It is the stage (and only here) when does Marketing Launch.
- Company Building: Creating and practical processes to “lubricate the machine”, ending the transition from an organization focused on learning for a focus on execution. It is the phase where the company is challenged to grow and reach the mainstream audience (problem worked best in the book by Geoffrey Moore’s Crossing the Chasm).
